Global Allianz
Lead volume was inconsistent and Cost Per Lead was too high to scale profitably. Now Spanish-language creative and refined targeting drive over 300 leads a month at a fraction of the cost.
Global Allianz is an immigration law firm helping individuals and families across the United States navigate family petitions, green cards, and citizenship. Lead generation campaigns were already running, but high cost per lead and inconsistent volume limited how far the firm could scale.
With only a 33% increase in ad spend, lead volume grew 1,309% while Cost Per Lead dropped over 90%.
Inconsistent lead volume and a Cost Per Lead too high to scale.
Global Allianz was already generating immigration leads through Meta Ads, but volume was inconsistent, cost per lead was high, and existing creative was not building enough trust to convert Spanish-speaking prospects into qualified inquiries.
Inconsistent lead volume
Lead flow varied significantly month to month, making it difficult to plan intake capacity or forecast growth.
High Cost Per Lead
Acquisition costs were high enough to limit how aggressively the firm could invest in scaling the campaigns.
Low engagement with existing creative
Ad creative was not resonating strongly enough with the target audience, and needed messaging that built trust and urgency.
Difficulty reaching qualified inquiries
Campaigns needed continuous testing and refinement to consistently attract genuinely qualified immigration inquiries rather than low-intent clicks.
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Built around trust-building creative and continuous refinement.
Every part of the account, campaigns, audiences, and creative, was rebuilt around what Spanish-speaking immigration prospects actually needed to see to take the next step.
Restructuring & lead form refinement
Lead generation campaigns were restructured with optimized budget allocation and refined lead forms designed to attract higher-quality inquiries.
Spanish-language, trust-building messaging
Educational static and video creatives in Spanish focused on real immigration pain points, payment plans, and attorney support, testing emotional, urgency, and informational angles.
High-intent targeting & retargeting
Targeting was refined toward high-intent Spanish-speaking communities, with retargeting campaigns re-engaging interested prospects and audience segments optimized on lead quality.
What changed across the engagement.
With only a 33.4% increase in ad spend, the account moved from an inconsistent, expensive lead source to a scalable, cost-efficient growth channel.
1,309% increase in leads
Leads grew from 22 to 310 in the same 2-month comparison window two years apart.
90.5% lower Cost Per Lead
CPL dropped from $72.99 to $6.91 even as lead volume grew dramatically.
57.9% higher CTR
Click-through rate improved from 1.40% to 2.21% as trust-building creative resonated more strongly.
Lower CPC and CPM
CPC fell 44.2% to $0.82 and CPM fell 12.4% to $18.02, cheaper, more efficient reach.
Two Years of Optimization, Side by Side
Comparing the same two-month window two years apart shows the full impact of campaign, creative, and audience optimization.
All figures reflect a like-for-like 2-month comparison window two years apart.
Already planned. Already architected.
The targeting and creative framework built for Global Allianz opens up further scaling that needs no re-engineering to unlock.
