Brown Legal Immigration
100% of search traffic came from the map pack. The website was invisible. Now cited by name in Google AI Overview, ChatGPT, and Perplexity.
Brown Legal Immigration is a Fresno-based immigration law firm led by Attorney Nathan K. Brown, J.D. (Emory University School of Law), specialising in family immigration, asylum, and green card cases across California's Central Valley. Their Google Business Profile was performing well, but the website had zero organic search footprint.
A website with zero organic visibility went to 86% of target keywords on page one, and earned citations across Google AI Overview, ChatGPT, and Perplexity in just three months.
A strong Google Business Profile carrying a website with zero organic presence.
The firm’s local visibility was strong, but that success was masking a website that search engines, and AI platforms, could not find, understand, or cite at all.
Zero organic keyword rankings
Despite strong local visibility, the website was not ranking for any primary immigration keyword. Pages had no on-page structure or keyword intent mapping.
Invisible on AI search platforms
Google AI Overview, ChatGPT, and Perplexity were answering Fresno immigration queries without mentioning the firm, no FAQ schema, no structured answers to cite.
Competitors had deep practice-area content
Top Fresno firms had dedicated, substantial content for every practice area. Brown Legal’s pages were thin and generic by comparison.
Technical issues were blocking the site
No structured data, weak meta signals, and content not structured for crawlers, all compounding the visibility problem.
Built the SEO and AI-visibility foundation practice area by practice area.
Audit, content and on-page work, then technical fixes and off-page authority, three phases run back-to-back inside one three-month window.
Full audit and competitor analysis
A complete SEO and AEO audit, AI-platform visibility check, and top-5 competitor gap analysis before any work began.
Keyword strategy and on-page build
New practice-area content, on-page optimisation, and FAQ schema across every priority page, built for both search engines and AI platforms.
Technical fixes and off-page authority
Technical SEO remediation, schema markup, and credible off-page link building in the legal and local Fresno niche.
What is now possible that was not before.
Three months turned a website with zero organic presence into a second channel working alongside the Google Business Profile, including a presence AI search platforms did not have before.
86% of tracked keywords on page one
From zero page-one rankings to 12 of 14 tracked keywords, including the #1 position for "Family Immigration Lawyer".
Cited across three AI platforms
Brown Legal is now cited by name in Google AI Overview, ChatGPT, and Perplexity answers for high-intent Fresno immigration queries.
The website now carries its share
The Google Business Profile no longer carries 100% of search traffic, the website now contributes real organic visibility.
CTR doubled over the campaign
Click-through rate moved from 0.5% to 1% as rankings and AI citations improved simultaneously.
Keyword movement over the first three months.
The table below shows keywords that already had a ranking position at the start of the engagement, and the improvement achieved since.
In addition to the above, 7 new keywords with no ranking at the start are now on page one, including "family immigration lawyer" at #1, "immigration lawyer" at #2, and "Family Immigration Attorney" at #4.
Cited by name across Google, ChatGPT, and Perplexity.
Brown Legal is now appearing inside AI-generated answers for the exact queries prospective clients are searching.
The AI Overview placement for "best asylum immigration lawyer fresno ca" is especially significant, it cites the firm by name alongside its specialisation in humanitarian relief, affirmative asylum, and removal defense.
Already planned. Already architected.
Two target keywords remain on page two, both with dedicated content and active link authority already in progress.
