Making a good landing page isn’t rocket science—but it does take some work.
You need to learn how to make a good landing page that gives the customers what they want. That means going beyond simply designing something that “looks good."
So how can you demystify the process and unleash your landing page, to the amazement of the watching world?
Keep reading, and I’ll lay it out for you.
What Is a Landing Page?
“Landing pages live separately from your website and are designed to only receive campaign traffic. As we’ll see, this separation allows them to be focused on a single objective and makes analytics, reporting & testing a simpler task.”
You can use a landing page for almost any purpose – to capture email leads, sell a product, invite people to a conference or webinar, make an announcement or offer a discount … the choice is yours. But, that purpose needs to be clear and linked to an appropriate call-to-action.
On the landing page, there is only information about product (benefits for the buyer), images and a large button “Buy” Arrangement of elements is optimized in a way that makes the website efficiency as high as possible.
Purpose of landing page:
Here’s one of the best landing pages examples I have seen. It’s for Andrea Petrone
It's really conveying two transformation objectives in a single basic plan:
(1) First, it's advancing his visit, a cozy evening with Andrea Petrone. It contains a straightforward feature, a short portrayal, and a solid CTA.
(2) Underneath is one more source of inspiration, this one for looking into plans, which is the reason many individuals presumably go to his site in any case.
It contains every one of the powerful components of good presentation page plan, which we'll get to. Yet, before we do, we should discuss how a presentation page helps your organization.
Benefits of Effective Landing Pages
There are a few benefits of effective landing pages, beyond increased conversions.
1. Getting SEO Ranking
Landing pages are created to focus on a particular arrangement of search terms. They're additionally advanced utilizing Google Adwords and other paid boosting strategies. Both of these move the presentation page up in positioning and get your item, advancement, or deal before individuals looking for comparable themes.
2. Promoting an Upcoming Product or Sale
A landing page centers around one advancement, item or deal. It lives outside of your site's scientific categorization and exists exclusively to convey one idea. This is acceptable in a couple of ways:
1. It moves one explicit deals or showcasing objective to the frontal area for higher transformation.
2. It offers you the chance to disengage and follow the achievement of a specific item, objective or set of watchwords.
3. Make the Buying/Subscribing Process More Efficient
A high converting landing page acts just as an entrance to drop guests down the channel all the more productively. Maybe than individuals coincidentally finding your CTA some place in your right rail or on your landing page, they think that it is immediately on the presentation page and continue on to buy in, join, purchase or join.
How to Create a Landing Page That Converts
Before you even start assembling your Landing page, you need to figure out what you need it to achieve. Is it true that you are hoping to develop your email list? Advance another item? Advance a markdown on a membership administration?
When you have your objective, ponder what your message will be. How could your contribution — regardless of whether that be a membership for content, an email list, or an item — tackle somebody's concern?
Then, at that point, you can begin your watchword research. What do individuals type in when they're looking for answers for the issue that your deal, item, or pamphlet can address? When you have your objective, message, and watchwords, you can begin assembling your greeting page. Begin pondering the components you need to include: a CTA, an attempt to close the deal video, or perhaps a structure.
9 Essential Landing Page Elements
A high converting landing page is a place where all your efforts come to fruition. This is the place where customers click, people buy, and you earn revenue.
So don’t mess it up!
Fortunately, creating a powerful and high-converting landing page isn’t rocket science